When you think in terms of evangelizing or convincing, you think in terms of future outcomes rather than in terms of what is

Those whom you would seek to evangelize or convince are as holy as your Self. This holiness need only to be observed. When you think in terms of evangelizing or convincing, you think in terms of future outcomes rather than in terms of what already is. This type of thinking will not serve the new or allow you full awareness of the new.

Jesus, A Course of Love T4.2.19